Dev Ansh - Bummer - Winter Collection & Campaign '24

Bummer
Winter Collection & Communication Campaign ‘24

Creative Direction · Art Direction · Visual Strategy · Print Direction · Brand Communication

It's Chillin' Season - New Prints For Fresh Buns!

Bummer is a bold, fun and quirky inner-wear brand that redefines comfort with bold & quirky prints.

In this project, my team and I set out to infuse our new bold, quirky, and vibrant prints with a chilled-out vibe—aiming to redefine inner-wear for winter in our Winter ‘24 collection.

Print Direction

Creative Vision:

Print Designs:

Art Direction

Campaign Images & Videos:

Behind The Scenes:

Communication Creatives:

In Conclusion

The Winter ’24 was super fun campaign where we successfully captured the essence of a fun, bold, and super chilled-out winter, aligning perfectly with Bummer’s vibrant brand identity.

Credits:

Brand - Bummer

Creative Studio - The Godly Culture

Somesh Chandran - Head Of Marketing

Dev Ansh - Creative Lead
Mudit Kukretii - Brand Communication
Gauri Deshmukh - Brand Communication
Anupam Muraleedharan - Senior Print & Communication Designer
Anjali Nair - Brand Strategy
Yash Jha - Print & Communication Designer
Aditi Rohatgi - Communication Designer

Diya Basu - Senior Art Director & Stylist

Deep Vakil - Director Of Photography

Rahil - Art Director
Aamir - Videographer