Radiate
Brand Development & Product Design
Creative Direction · Brand Identity · Design Direction · Product Design​​​​​​​
Igniting the Spirit for the New Era of Cricket

Radiate is a high-quality cricket brand specialising in carbon polymer cricket bats, designed for gully cricket enthusiasts (a form of Indian street cricket) across all age groups.

I developed the brand name, identity, and product design, drawing inspiration from the Greek myth of Prometheus—the god of fire.
Brand Identity Design

Creative Vision:
Logo Design:
Logomark Design:
Design Style:
Product Design Direction

Label Design:
Product Design - Mockup:
Color Variations:
Product Design (Close-up) - Mockup:
In Conclusion
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Inspired by the fiery essence of Prometheus, I envisioned and designed the brand’s identity and product line to embody the passion and boldness of beginner and gully cricket players.

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