Radiate
Brand Development & Product Design
Brand Development & Product Design
Creative Direction · Brand Identity · Design Direction · Product Design
Igniting the Spirit for the New Era of Cricket
Radiate is a high-quality cricket brand specialising in carbon polymer cricket bats, designed for gully cricket enthusiasts (a form of Indian street cricket) across all age groups.
I developed the brand name, identity, and product design, drawing inspiration from the Greek myth of Prometheus—the god of fire.
I developed the brand name, identity, and product design, drawing inspiration from the Greek myth of Prometheus—the god of fire.
Brand Identity Design
Creative Vision:
Logo Design:
Logomark Design:
Design Style:
Product Design Direction
Label Design:
Product Design - Mockup:
Color Variations:
Product Design (Close-up) - Mockup:
In Conclusion
Inspired by the fiery essence of Prometheus, I envisioned and designed the brand’s identity and product line to embody the passion and boldness of beginner and gully cricket players.
Inspired by the fiery essence of Prometheus, I envisioned and designed the brand’s identity and product line to embody the passion and boldness of beginner and gully cricket players.
