Radiate
Brand Development & Product Design
Radiate is a high-quality cricket brand specialising in carbon polymer cricket bats, designed for gully cricket enthusiasts (a form of Indian street cricket) across all age groups. I developed the brand name, identity, and product design, drawing inspiration from the Greek myth of Prometheus—the god of fire.
Creative Vision:
Inspired from the ancient greek mythological figure Prometheus and his gift of fire to the mankind.
Carbon fiber inspired pattern design direction to compliment the overall brand's identity
Inspired by the fiery essence of Prometheus, I envisioned and designed the brand’s identity and product line to embody the passion and boldness of beginner and gully cricket players.
