Shyen
Brand Identity, Guidelines & Conceptual Product Design
Brand Identity, Guidelines & Conceptual Product Design
Creative Direction · Brand Identity · Brand Guidelines · Conceptual Product Design
Designing a Badminton Brand Driven by Performance
Shyen is a high-performance badminton & fitness brand built for enthusiasts who demand excellence in every aspect of their game.
In this project, I develop Shyen’s brand identity, from logo design to a complete design system. Every visual element is crafted to reflect high-performance quality. Based on this, I also create conceptual product designs for its first edition of badminton racquets.
Brand Logo Design
Creative Vision:
Logo Design:
Logomark Design:
Design Features - Golden Ratio:
Design Features - Logo Spacing:
Brand Colors
Primary Colors:
Brand Color:
Brand Typography
Headline Font - Mont:
Body Font - Nunito Sans:
Brand Photography
Type 1: Training
Pre-training, Post Training
Type 2: Badminton
In-Game Action, Pre/ Post Game Moments
Type 3: Craftsmanship
Designing Phase, Manufacturing Phase
Product Design (Conceptual)
Black Version:
Black Version:
White Version:
Color Variants:
Conceptual Product Web Page - Mockup:
Brand Guidelines
Shyen's Brand Identity Guidelines - Front & Back Cover:
Shyen's Brand Identity Guidelines - Sample Pages:
Shyen's Brand Strategy Guidelines - Mockups:
In Conclusion
Designing Shyen’s identity was a thrilling experience. Its sharp brand logo and minimalistic & bold design language truly capture the brand’s powerful and premium essence. The conceptual product design also offers a completely fresh take on existing badminton products.
