Shyen
Brand Identity, Guidelines & Conceptual Product Design
Shyen is a high-performance badminton & fitness brand built for enthusiasts who demand excellence in every aspect of their game. I developed Shyen’s brand identity, from logo design to a complete design system. Every visual element is crafted to reflect high-performance quality. Based on this, I also created conceptual product designs for its first edition of badminton racquets.
Creative Vision:
The Logo Design of Shyen is inspired from its namesake "Shyen" bird,
also known as Garuda, the vehicle mount of Lord Vishnu.
Golden Ratio Principled Design
Optimised Logo's Characters Kerning
Brand Colors
Brand Typography
Brand Photography
Type 1: Training
Pre-training, Post Training
Type 2: Badminton
In-Game Action, Pre/ Post Game Moments
Type 3: Craftsmanship
Designing Phase, Manufacturing Phase
Product Design
Brand Guidelines
Designing Shyen’s identity was a thrilling experience. Its sharp brand logo and minimalistic & bold design language truly capture the brand’s powerful and premium essence. The conceptual product design also offers a completely fresh take on existing badminton products.
