Bummer
Product Photoshoot & Art Direction
Bummer is a bold, fun and quirky inner-wear brand that redefines comfort with bold & quirky prints, with an unapologetic sense of fun. In this project, I art directed a product photoshoot for the brand. It focused on showcasing the big idea "Fresh & Fun" vibes of our products through clean and engaging visuals.
In this photoshoot, I visualised and executed unique concepts that brought compelling storytelling to life—showcasing Bummer’s products and highlighting their Fun & Fresh vibes through strong visuals.
