Bummer
BAU Photoshoot 1 - Product USPs Highlights
BAU Photoshoot 1 - Product USPs Highlights
Art Direction · Visual Styling & Story-telling · Brand Communication
Snapped! - Light as Air, Soft as a Dream
Bummer is a bold, fun and quirky inner-wear brand that redefines comfort with bold & quirky prints, with an unapologetic sense of fun.
In this project, I did a BAU (Business as usual) photoshoot with my team. It focused on showcasing the core USPs of our products through clean and engaging visuals.
Art Direction
Product Photoshoot Images:
Communication Creatives:
In Conclusion
In this photoshoot, I visualized and executed unique concepts that brought compelling storytelling to life—showcasing Bummer’s products and highlighting their key USPs through strong visuals.
Credit:
Brand - Bummer
Brand - Bummer
Creative Studio - Catframes Studios
Dev Ansh - Communication Design & Art Direction
Dev Ansh - Communication Design & Art Direction
Aashna Chib - Brand Communication
