Bummer
Winter '23 | Inactivewear Launch Campaign
Winter '23 | Inactivewear Launch Campaign
Creative Direction · Art Direction · Visual Strategy · Print Direction · Brand Communication
Leveled Up! - The Next Layer Of Comfort
Bummer is a bold, fun and quirky inner-wear brand that redefines comfort with bold & quirky prints.
In this project, my team and I at Bummer led the product development and communication campaign for Bummer’s new product category of tees and shorts, called 'Inactivewear', launched as part of the Winter 2023 collection.
Print Direction
Inactivewear Shades:
Design Style:
Art Direction
Campaign Images & Videos:
Campaign Launch Teaser:
Communication Creatives:
Brand Design Direction
Stickers Design:
Packaging Enclosures - Stickers & Thank you Card Design Mockup:
In Conclusion
This was my first major campaign where I had the opportunity to apply my diverse skill set as a creative—including graphic design, visualization, art direction, product development, communication strategy, campaign planning, team management, and more.
