Bummer
BAU Photoshoot 2 - Vibrant, Travel & Summer-fresh
BAU Photoshoot 2 - Vibrant, Travel & Summer-fresh
Art Direction · Visual Styling & Story-telling · Brand Communication
A Refreshing Summer Take on Chilling Comfort!
Bummer is a bold, fun and quirky inner-wear brand that redefines comfort with bold & quirky prints.
In this project, I led my second BAU (Business As Usual) photoshoot for Bummer, this time focusing on themes like summer vibes, freshness, and travel—brought to life through quirky and unique visuals.
Art Direction
Product Photoshoot Images:
Communication Creatives:
In Conclusion
I developed some truly unique and quirky concepts for this photoshoot that perfectly resonated with the brand’s identity. It was a success not only from a branding perspective but also in terms of performance and results.
Credits:
Brand – Bummer
Creative Studio – Catframes Studios
Dev Ansh – Communication Design & Art Direction
Yash Jha – Communication Design
Aashna Chib – Brand Communication
Yash Jha – Communication Design
Aashna Chib – Brand Communication
