Bummer
Valentine's Collection & Communication Campaign ‘24
Valentine's Collection & Communication Campaign ‘24
Creative Direction · Art Direction · Visual Strategy · Print Direction · Brand Communication
This Valentine's, Dance Into Love With Disco!
Bummer is a bold, fun and quirky inner-wear brand that redefines comfort with bold & quirky prints.
In this project, my team and I at Bummer led the product development and communication campaign for Bummer’s new valentines prints launch for 2024. This time, we cranked up the groove with a throwback to the golden era of disco!
Print Direction
Creative Vision:
Valentine's Print Design:
New Solid Print Colors:
Art Direction
Campaign Images & Videos:
Communication Creatives:
Brand Design Direction
Stickers Design:
Packaging Enclosures - Stickers & Thank you Card Design Mockup:
Unboxing Experience:
In Conclusion
This was my first major project as Bummer’s Creative Lead. I envisioned a disco-themed print and campaign, which was beautifully executed through art direction and product design—and ultimately became a great success with our audience.
Credit:
Brand - Bummer
Brand - Bummer
Creative Studio - ShootWiz studios
Dev Ansh - Creative Lead
Mudit Kukretii - Brand Communication
Gauri Deshmukh - Brand Communication
Dev Ansh - Creative Lead
Mudit Kukretii - Brand Communication
Gauri Deshmukh - Brand Communication
