Bummer
Summer Collection & Communication Campaign ‘24
Summer Collection & Communication Campaign ‘24
Creative Direction · Art Direction · Visual Strategy · Print Direction · Brand Communication
It's A Chilled & Comfy Summer With Bummer!
Bummer is a bold, fun and quirky inner-wear brand that redefines comfort with bold & quirky prints.
In this project, my team and I at Bummer led the summer communication campaign, which showcased our new summer collection and expanded the Inactivewear lineup—all brought to life with breezy, chilled-out summer vibes.
Print Direction
Best Seller Print Designs:
New Inactivewear Shades:
Art Direction
Campaign Images & Videos:
Campaign Teaser & Socials:
Communication Creatives:
In Conclusion
The campaign and its art direction beautifully captured Bummer’s summer vibes, showcasing its chilled and cozy side through visually compelling stories. Interestingly, all the shoots were done indoors.
Credits:
Brand - Bummer
Brand - Bummer
Creative Studio - Glamflame studios
Dev Ansh - Creative Lead
Mudit Kukretii - Brand Communication
Gauri Deshmukh - Brand Communication
Yash Jha - Communication Designer
Kaamakshi Yadav - Brand Communication Intern
Dev Ansh - Creative Lead
Mudit Kukretii - Brand Communication
Gauri Deshmukh - Brand Communication
Yash Jha - Communication Designer
Kaamakshi Yadav - Brand Communication Intern
