Bummer
Product Catalogue Redesign
Creative Direction · Art Direction · Catalogue Design · Print Media · Brand Communication
Now Presenting Our Breezy Vibes – Easy!
Bummer is a bold, fun and quirky inner-wear brand that redefines comfort with bold & quirky prints, with an unapologetic sense of fun.
In this project, I reimagined Bummer’s product catalogue into a clean, structured, and premium layout—resolving visual clutter while retaining the brand’s bold and quirky essence.
Product Catalogue Design
Old Product Catalogue:
New Product Catalogue - Front and Back:
New Product Catalogue - All Pages:
New Product Catalogue - Mockups:
In Conclusion
I focused on making the new catalogue cleaner and more user-friendly, with a structure that prioritizes visuals and smart content distribution. Combined with a sleek, premium design, the new catalogue received rave feedback from our wholesalers and distributors.
I focused on making the new catalogue cleaner and more user-friendly, with a structure that prioritizes visuals and smart content distribution. Combined with a sleek, premium design, the new catalogue received rave feedback from our wholesalers and distributors.
